Benedikt Berghof
Project leadership for digitalisation, CRM process optimisation, web & CX platform management, launch, relaunch & rollouts; digital product ownership, online marketing. Agile & hybrid project management.
Professional Career
- Interim manager and consultant, freelance since 2002
- Web platform manager EU-Markets at Korean car manufacturer
- Project manager web platform launches, relaunches, rollouts (>25 markets)
- Management supervisor, leading consulting team in international multimedia agency
- Interim team leader at multimedia agency
- Account manager in various marketing agencies
- Studied advertising management, graduated as industrial engineer, University of Applied Sciences
- Trained as a photographer, employed in a photo studio
Focus areas
- Project leadership for digitalisation
- Process optimisation, e.g. CRM, lead generation & marketing
- Design and implementation of workshops, e.g. CRM
- Digital business processes design and analysis
- Web & Customer experience platform management, launch, relaunch & international rollout
- Interim CRM solution development, customer experience optimisation
- Interim product ownership
- Digital marketing incl. AI-supported campaigns
- Takeover of ongoing projects.
- Agile way of working, highly experienced as product owner, Scrum-certified.
Selected case studies
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Product Owner for the development of an interim CRM solution for a Korean premium car manufacturer:
Successful safeguarding of business-critical CRM processes up to the go-live of the final Customer Experience Platform (Salesforce). Improvement of business operations design and the customer journey, lead generation & forecasting, test drive management.
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Web platform management for Korean car manufacturer:
Successful relaunch with rollout in more than 20 markets. Introduction of online product information management (PIM). Successful migration of >500 dealer websites to Adobe Experience Manager in a very short time frame.